Michael Jackson, Scalp burns and the Beatles catalog (1984–85)

Jackson suffered a setback on January 27, 1984, which was to have repercussions for the rest of his life. While filming a Pepsi Cola commercial at the Shrine Auditorium in Los Angeles, he suffered second degree burns to his scalp after pyrotechnics accidentally set his hair on fire. Happening in front of a full house of fans during a simulated concert, the incident elicited an outpouring of sympathy. Jackson had his third rhinoplasty shortly afterwards,and began treatment to hide the scars on his scalp. It was during this period, friends say, that he began using the painkillers to which he later became addicted. Pepsi settled out of court, and Jackson donated his $1.5 million settlement to the Brotman Medical Center in Culver City, CA, which now has a "Michael Jackson Burn Center".
Jackson at the White House South Portico with President Ronald Reagan and first lady Nancy Reagan, 1984

On May 14, 1984, he was invited to the White House to receive an award from President Ronald Reagan for his support of charities that helped people overcome alcohol and drug abuse.Jackson won eight awards during the Grammys that year. Unlike later albums, Thriller did not have an official tour to promote it, but the 1984 Victory Tour, headlined by The Jacksons, showcased much of Jackson's new solo material to more than two million Americans. He donated his $5 million share from the Victory Tour to charity.[33] He also co-wrote the charity single "We Are the World" in 1985 with Lionel Richie, which was released worldwide to aid the poor in the U.S. and Africa. It became one of the best-selling singles of all time, with nearly 20 million copies sold and millions of dollars donated to famine relief.

While working with Paul McCartney on the two hit singles "The Girl Is Mine" (1982) and "Say Say Say" (1983), the pair became friendly. McCartney told Jackson about the large amount of money he earned from owning music catalogs; he was earning approximately $40 million a year from other people's songs. Jackson subsequently began buying, selling, and distributing publishing rights to music from numerous artists. In 1985, ATV Music, a music publishing company owning thousands of music copyrights, including the Northern Songs catalogue that contained the majority of the Lennon-McCartney compositions recorded by the Beatles, was put up for sale.Jackson took an immediate interest in the catalog, but was warned he would face strong competition. Excited, he skipped around saying, "I don't care. I want those songs. Get me those songs Branca [his attorney]". Branca contacted McCartney's attorney, who clarified that his client was not interested in bidding: "It's too pricey". After Jackson had started negotiations, McCartney changed his mind and tried to persuade Yoko Ono to join him in a joint bid, but she declined, so he pulled out. Jackson eventually beat the rest of the competition in negotiations that lasted 10 months, purchasing the catalog for $47.5 million.